Frontiers Music Srl is pleased to announce the signing of Germany’s rising rock force VELVET RUSH. To celebrate the announcement, the band has released their new single and accompanying video, “Nature Of The Beast,” available below.
Singer Sandra Lian comments:
“‘Nature Of The Beast’ is about the constant search for a secret formula. People watch, analyze and question every move, trying to figure out what makes someone succeed. In today’s world, it’s easier than ever to judge, comment and criticize from behind a screen, but not everyone is willing to put in the work.”
She continues, “The song reflects my belief that there is no magic recipe. It’s about self-belief, resilience, determination and having the confidence to trust your own path, even when others doubt it. The things that truly make a difference can’t be copied; they have to come from deep within. That’s the ‘Nature Of The Beast.’”
About signing to Frontiers, Lian adds:
“I’m also very excited to be joining the label Frontiers Music Srl and starting this new chapter together. From the beginning, I felt a genuine connection with the team and their vision. Frontiers has such a strong legacy in rock music, and I’m grateful for the opportunity to be part of it. I’m looking forward to sharing this journey and the music that’s still to come.”
| Hailing from Hamburg, Germany, VELVET RUSH are breathing new life into modern rock with a sound rooted in blues-infused hard rock, ’70s attitude, and contemporary energy. Fronted by the charismatic Sandra Lian, whose powerful and untamed vocals sit at the heart of the band’s identity, VELVET RUSH combine authenticity, groove, and raw emotion into a sound that feels both timeless and fresh. Alongside guitarist James Moncur, bassist Tim Black, and drummer Daniel Rothe, Lian leads a band whose electrifying chemistry has quickly earned them a reputation as one of the most compelling live acts on the European rock circuit. The band recorded their music at Hamburg’s renowned Chameleon Studios with acclaimed producer Eike Freese (Deep Purple, Simple Minds, Slash, Status Quo), crafting a sound packed with driving guitars, memorable hooks, and undeniable energy. Their debut single, “Euphonia,” immediately attracted international attention, earning Classic Rock Magazine UK‘s “Best Rock Song of the Week” accolade in October 2024. Momentum continued with the release of their debut album ‘Trail Of Gold’ in September 2025, which received widespread acclaim and was highlighted as a “Tip of the Month” and “Tip of the Year” by leading rock publications including Classic Rock, Rocks, and Rock Hard. Onstage, VELVET RUSH have continued their rapid ascent, sharing stages with Jerry Cantrell, touring Europe alongside The Vintage Caravan, and appearing at major festivals including Rockharz. The band’s calendar for 2026 includes appearances at Wacken Open Air, Maid of Stone Festival, Riverside Festival, and Osteguna Rock Vital Fest, alongside a coveted support slot on Rose Tattoo‘s final European tour. Please find the full list of dates below. |
| VELVET RUSH Live: Supporting Rose TattooJuly 21 – Tilburg, Netherlands @ O13July 22 – Leiden, Netherlands @ NobelJuly 24 – Leipzig, Germany @ ParkbühneJuly 26 – Osnabrück, Germany @ Hyde ParkAugust 1 – Oslo, Norway @ RockefellerAugust 4 – Bochum, Germany @ ZecheAugust 5 – Frankfurt, Germany @ BatschkappAugust 6 – Pratteln, Switzerland @ Z7 Summer NightsAugust 7 – Cologne, Germany @ Live Music HallAugust 11 – Kaiserslautern, Germany @ KammgarnAugust 12 – Munich, Germany @ Backstage WerkAugust 14 – Graz, Austria @ PPCAugust 15 – Budapest, Hungary @ Barba NegraAugust 16 – Kraków, Poland @ KwadratAugust 18 – Berlin, Germany @ AstraAugust 19 – Braunschweig, Germany @ WestandAugust 20 – Hamburg, Germany @ Markthalle FestivalsJune 26 – Butjadingen, Germany @ Rock on IsensJune 27 – Burglengenfeld, Germany @ Steinbrucharena Open AirJuly 3 – Wieslet, Germany @ Datscha OAJuly 5 – Oldenburg, Germany @ Burning Pants FestivalJuly 11 – Nideggen, Germany @ TollrockJuly 18 – Jüterbog, Germany @ Motorcycle JamboreeJuly 19 – Maidstone, England @ Maid of StoneJuly 29 – Wacken, Germany @ Wacken Open AirAugust 13 – Eisfeld, Germany @ Woodstock ForeverAugust – Mönchberg, Germany @ Rock im Bad (date TBA)August 22 – Obrigheim/Pfalz, Germany @ Rock im HinterlandAugust 23 – Aarburg, Switzerland @ Riverside FestivalSeptember 5 – Brüggen Alst, Germany @ Bongert OASeptember 11 – Marienmünster, Germany @ Rock n RevelDecember 18 – Hamburg, Germany @ Lordfest With a second studio album coming soon, VELVET RUSH are only just getting started. Armed with grit, passion, and undeniable attitude, the band are poised to become one of the defining new voices in modern hard rock. |
| VELVET RUSH are: Sandra Lian Tim Black James Moncur Daniel Rothe |
