Serving up a different kind of Christmas carol, rising rap phenom Joey Cool unwraps a raunchy and raucous new single and music video entitled “Yam Jam” with Kstylis and Roblo Dastar out today via Strange Music.
Watch the Music Video HERE and Listen HERE.
Wild claps set the tempo for the track punctuated by skittering synths and quaking drums. Off the rip, Joey bodies the bouncy beat with lusty bars and an unshakable hook, “Ooh goddamn, shorty got them yams.” Kstylis and Roblo Dastar join the party with fiery raps of their own. Rocking a festive red hat, Joey hosts a twerk-tastic cooking session, turning a chef’s kitchen upside down in the accompanying visual. Surrounded by sexy “elves,” Kstylis and Roblo Dastar keep the party popping, while recipes for holiday treats appear on-screen for the most wonderful time of the year.
It follows his recent anthem “Franchise” with Y2, which picked up plugs from I’m Music Magazine and more. It landed in the wake of the recent “Talk That Shit.” The music video for the latter impressively exploded with 1.2 million YouTube views indicative of the buzz and excitement surrounding Cool’s next era.
Last year, he dropped Roller Coaster, which cumulatively clocked millions of streams and earned acclaim from Hip Hop Over Everything, I’m Music Magazine, and more. It boasted fan favorites such as “Crawl Space” [feat. Tech N9ne & Matt Phoenix], “Vibe Check,” and “Heat” [feat. Doobie].
In 2021, Joey Cool joined forces with Tech N9ne, King Iso, and the legendary Dwayne “The Rock” Johnson for the biggest independent rap song of that year, “Face Off.” Its success would be downright unprecedented, birthing a TikTok challenge and amassing over 13 billion views! The track has crushed nearly 218 million Spotify streams so far with 89 million views on the blockbuster music video. The track saw him mentioned by everyone from Variety to Entertainment Weekly.
Get ready for more from Joey Cool soon.
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With impenetrable flows, hypnotic hooks, and debonair flair, Joey Cool persists an outlier through and through. From the jump, the Kansas City phenomenon has mined influences as diverse as R&B, big band, rock ‘n’ roll, alternative, and rap. “I’ve got a Frank Sinatra tattoo on my arm, and I’m from the Midwest,” he grins. “I’m a little different.” Thus far, he has ignited a string of fan favorite projects. Hailed as “a hidden gem,” HipHopDX rated his 2018 self-titled solo debut “4.0-out-of-5.0.” Following Coolie High [2020] and I tried to be normal once[2021], he reached another stratosphere on The Chairman of the Board [2022]. Of the latter, Legends Will Never Die raved, “he sounds a lot more confident on here as he leaves no room for questions regarding his current status,” and Hip Hop Golden Age applauded it as “some of his most confident writing and performances to date.” Underground Hip Hop Blog summed it up best as “Joey Cool’s most confident effort yet.” In between, he shined on Tech N9ne’s “Face Off” alongside King Iso and the legendary Dwayne Johnson. The song has amassed hundreds of millions of streams, 14.6 billion TikTok views, and received plugs from Variety, USA Today, People, HYPEBEAST, and many more. In its wake, Joey hit the road with Tech, ¡MAYDAY!, and Iso. Now, he goes even harder with a dynamic, diverse, and definitive opus in the form of his seventh full-length album, due out this coming Spring!
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