Mom+Pop Music artist, metal, alt-rock singer Violent Vira, powerhouse vocalist, and writer of Mexican-American descent, releases new single, “Saccharine.” Her previous singles, “I Don’t Care” (64MM+ streams on Spotify (100K+ streams/day) and “God Complex,” both are viral indie singles with 100 Million Spotify streams over the last year.
The song is a grinding rock journey, with Vira’s voice searing your emotions after just a few notes, leaving listeners with a kind of obsession to hear more. Vira’s voice has been compared to Paramore’s Hayley Williams and Kittie’s Morgan Lander.
Vira says, “Saccharine is the sickening torment inside of the mind of those who are too sweet along with the never-ending need for validation, a lack of boundaries, the despair for approval. It’s an internal war with a pervasive feeling of inadequacy. Fawning with sugar-coated sweetness, meant to cover the decay from within.”
“Saccharine” was produced by Grammy Award-winning producer Jennifer Decilveo, who has worked with Hozier, Lucius, and Miley Cyrus, among many others.
Fans have responded to this emerging artist by helping Violent Vira sell out a 34-city tour she booked herself and gracing the stage at 2024’s Sick New World festival, landing her with current representation through CAA. She has previously toured with the band Aberdeen Is Dead in the Summer of 2023, including gigs at LA’s The Paramount and Neck of the Woods in San Francisco.
A full-length debut LP will be released in 2025 on Mom+Pop.
VIOLENT VIRA
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Since launching 16 years ago, Mom+Pop Music has curated a critically acclaimed list of artists and has seen significant success releasing music from MGMT, Magdalena Bay, Courtney Barnett, Beach Bunny, Orion Sun, Caamp, Maya Hawke, Del Water Gap, Porter Robinson, Goth Babe and many others. Solely owned and operated by Founder/co-owner Michael Goldstone and co-owner Thaddeus Rudd, M+P has a global team of 25 people and is self-distributed. Known for their artist-first mantra, M+P continues to amass industry accolades from artists, media, and colleagues, including Billboard’s Independent Label Power Lists, A2IM’s Libera Award for Label of the Year, and other recognition. They have been featured in Forbes, Variety, and Billboard through the years with a pointed look at their credibility, thoroughness, and talented team. Mom+Pop Music has offices in New York and Los Angeles.
