Today, King Iso unleashes an insidious and infectious new single entitled “Hell’s Architect” with Matt Phoenix out now via Strange Music.
Listen HERE.
A cackling flame sparks the track’s skittering beat. Devilish voices bookend an arresting refrain as the Omaha rapper chants, “Locked inside of your mind. Wanna talk? Call collect,” going on to warn, “You’ll realize in your life you are hell’s architect.”At the same time, Matt Phoenix augments this vision with cinematic sonic conjurations in the background. The song effectively plunges everyone into Iso’s dark embrace, illuminating the scope of his incendiary sound in the process.
It lands in the wake of his fastest-rising banger yet “Travis O’Guin.” In less than a month, the latter has already reeled in 1.1 million YouTube views. Meanwhile, Hip Hop Over Everything and more featured it. Listen HERE and watch the music video HERE.
Everything just steamrolls the way for a whole lot more to come from Iso very soon.
“Travis O’Guin” marked Iso’s first new music since the arrival of his latest album iLLdren back in 2023. The latter piled up millions of streams fueled by “Feel” [feat. Tech N9ne & Matt Phoenix], “Nightmare,” and more. Upon release, V13 touted iLLdren, while Music Existence also plugged it. Underground Hip Hop Blog rated it “9-out-of-10,” going on to rave, “there is no question in my mind that this dude has become the best artist on Strange Music other than Tech himself for the way he addresses topics that aren’t covered too often in hip-hop today like mental health.” Folk N Rock summed it up best as “one of the most powerful albums this year.”
Right now, he’s headlining the More Group Therapy Tour across North America joined by Taebo Tha Truth, A-Wax, and Snake Lucci. It canvases the country and concludes on June 29 at The Gem in Idaho Falls, ID.
MORE ABOUT KING ISO:
If you need a voice, King Iso is here for you. If you’re stuck in your head, he’ll show you the way out. If you need to know you’re not alone, he’s already been there and back again…
The Newport, Rhode Island-born rapper, who spent his formative years in Omaha, has braved an endless battlefield of mental health struggles only to gain life-saving wisdom, which powers his sixth full-length offering iLLdren [Strange Music]. After generating tens of millions of streams and packing shows, he issues an important and impactful message to a broken generation that needs to hear it the most. Iso hasn’t just confronted pain in his music; he’s wrangled it into an ever-evolving sonic beast. He has survived a turbulent upbringing, suicide attempts, hospitalization, homelessness, and despair and risen up with a string of fan favorite albums, including Autophobia [2016], Dementia [2018], World War Me [2020], and Get Well Soon [2022]. Along the way, his fiery flow burned bright on one of the biggest independent rap songs of all-time “Face Off,” placing him alongside Tech N9ne, Joey Cool, and Dwayne Johnson. Beyond acclaim from AllHipHop.com, Rock The Bells, and more, he has earned high praise from peers such as Brian Burkheiser of platinum hard rock outfit I Prevail who dubbed him “one of the realest dudes and musicians I’ve ever met.” Now, he faces calls out to a generation who needs a voice on iLLdren and more to come.
