| Fresh off signing to FLG as part of Frontiers Label Group’s new Artist Partnership Platform NOIUS, alt-rock group X Ambassadors is excited to release their label debut “Y.O.T.H.” (Year Of The Horse). The new track is out now and streaming here: https://ffm.to/xambassadors-yoth. Watch the music video here: https://youtu.be/-tvM7Uak5m0. On the new single, front man Sam Nelson Harris shares: “It has been a year of substantial change for the band, both personally and professionally. Two of us joined the ranks and became fathers, now making this a band of grown-ass adult parents. We signed a new record deal and started working with new management. Realities have shifted, times have changed, stakes have been raised. Y.O.T.H was written at the beginning of the year, as we were in the last stages of writing for our new album. We were all crammed into a small Airbnb in Nashville, and the instrumental came together as a last-ditch effort to come up with something before everyone called it a night before our flights home the next morning. The lyrics came to me a few weeks after, the chorus first: “can you hear King David’s chord?” while I was on my hands and knees cleaning the toilet in my bathroom. It’s a song about possibility, about learning to embrace the waves that are coming to hit you. It’s a song about change. The beauty and the terror and everything in between. Not sure if we’ve missed the moment releasing a song called “Year of the Horse” at the END of the year of the horse, but… as a new dad, I’m learning to be okay being late to everything now.” The release marks X Ambassador’s first new music since their 2024 album Townie and the beginning of a new chapter for the band with FLG Records, following their recent signing as the first artist under NOIUS, Frontiers Label Group’s new invite-only Artist Partnership Platform. Launched as the company celebrates its 30th anniversary, NOIUS offers established artists a flexible, collaborative approach built around creative freedom, transparency, investment and shared success, backed by Frontiers’ global infrastructure and expertise. In 2025 X Ambassadors celebrated the 10th anniversary of their debut album VHS with the release of the reimagined VHS(X). Since then they have been in the studio working on new music, with more to come. Fans can stay tuned at https://xambassadors.com/. About X Ambassadors: X Ambassadors are a multi-platinum trio formed by brothers Sam Nelson Harris (vocals, guitar, saxophone, bass) and Casey Harris (piano, keys) while the pair were in high school in Ithaca, New York. Later joined by Adam Levin (drums) upon moving to Brooklyn, the trio have gone on to dominate the alternative charts over the last decade. Forming in 2009, the band exploded with the success of their debut album, VHS (2015). The platinum certified album provides an intimate look into the childhood of Sam and Casey, and features massive hit singles “Unsteady” and “Renegades,” which have over 1.3 billion streams on Spotify combined and led the band to a three-year world tour. VHS was followed by ORION (2019), the Belong EP (2020), a series of collaborative singles featuring artists such as BRELAND, Teddy Swims & Jac Ross, Medium Build and PAMÉ. Outside of X Ambassadors, Sam Nelson Harris has had an eclectic career as a songwriter and producer for artists such as D4VD, 21 Savage, Rihanna, Lizzo, Travis Scott, The Weeknd, SZA and Maren Morris. He has also collaborated with artists including Eminem, Jay-Z, Jacob Banks, K.Flay, grandson, The Knocks, Kygo, Illenium and Machine Gun Kelly. Sam has played the world’s biggest music festivals, headlined countless nationwide and world tours, celebrated a #1 song at Alternative radio and multiple songs in the Top 10. He has recently begun releasing his own solo music for the first time under the name of Sam Nelson. The band’s latest release, Townie came out on April 5,,2024, marking a compelling new chapter for the band as they returned to their upstate New York roots. Across 12 deeply personal tracks, the group crafts an intricate portrait of their hometown’s most mundane aspects and the community that shaped them. |
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